Run of the mill rehydration drinks left us wanting more. Their formulation never really hit the sweet spot for us, of replenishing exactly what we'd lost through workout sweat. One day, Chloe was teaching a spin class and noticed how much she'd sweated onto her water bottle. "Ha! A natural electrolyte!" she said. I replied with "SweatLectroLyte"! and an idea was born. And now, we're looking for brand enthusiasts to get on the SweatLectroLyte bandwagon. Spread the word!